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Claire McQuillan

BA (Hons), CIM Dip. (Digital), CIM Cert.

Brand Design

When creating a brand, I start with empathy for you and your customers. 


Empathy is the cornerstone of design thinking - it lets us understand how customers feel and how to serve them best.

The design process for inspirational brands



Who are your clients and what is important to them?



Analyse insights and issues to bring focus.



Generate ideas to create solutions.



Draft up creative solutions which may be refined later.



Collaborate and refine - observation & engagement.

01 Case Study


IntelliPalpDx and ProstaPalp Brand Development

IntelliPalpDx,  a university spin-out based at Heriot-Watt University in Edinburgh, aims to revolutionise the way men are screened for prostate cancer by providing more accurate testing. The company's  ProstaPalp™ device provides an objective exam for prostate cancer diagnosis and management.

The start-up required a brand for the parent company IntelliPalpDx and a complimentary brand for the ProstaPalp™ device.

CMQ Produced:

  • Branding and corporate guidelines for IntelliPalpDx and ProstaPalp

  • Website

  • Scottish Edge Awards proposal design - ProstaPalp won £75,000 investment

  • Social media video

02 Case Study

Get a Brand Design Quote

Thank you - will be in touch soon!


  • Client research questionnaire

  • Professional & original logo design

  • Web Jpeg and PNG files

  • Print ready vector files

Standard (includes Basic)

  • Print Colour Palette - Pantones & CMYK 

  • Digital Colour Palette - RGB & Hex

  • Typeface Details

  • PDF Brand Toolkit

  • Social Media Profile images - LinkedIn, Instagram, Facebook

Premium (includes Basic & Standard)

  • Social Media Page Banners LinkedIn, Instagram, Facebook

  • Set-up brand templates in Canva or Adobe Express


Contact me

Brand Design Quote
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