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Claire McQuillan

BA (Hons), CIM Dip. (Digital), CIM Cert.

Brand Design

When creating a brand, I start with empathy for you and your customers. 

 

Empathy is the cornerstone of design thinking - it lets us understand how customers feel and how to serve them best.

The design process for inspirational brands

01

Empathise

Who are your clients and what is important to them?

02

Define

Analyse insights and issues to bring focus.

03

Ideate

Generate ideas to create solutions.

04

Draft

Draft up creative solutions which may be refined later.

05

Test

Collaborate and refine - observation & engagement.

01 Case Study

ProstaPalp-Award.jpg

IntelliPalpDx and ProstaPalp Brand Development

IntelliPalpDx,  a university spin-out based at Heriot-Watt University in Edinburgh, aims to revolutionise the way men are screened for prostate cancer by providing more accurate testing. The company's  ProstaPalp™ device provides an objective exam for prostate cancer diagnosis and management.

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The start-up required a brand for the parent company IntelliPalpDx and a complimentary brand for the ProstaPalp™ device.

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CMQ Produced:

  • Branding and corporate guidelines for IntelliPalpDx and ProstaPalp

  • Website www.intellipalp.com

  • Scottish Edge Awards proposal design - ProstaPalp won £75,000 investment

  • Social media video

02 Case Study

Kathryn Perry Holistic Therapies

Kathryn Perry offers a wide range therapies including Reflexology, Fertility Reflexology, Aromatherapy Massage, Deep Tissue Massage & Reiki. Kathryn needed her logo to include all her services for use on social media, packaging and gifts. We decided to use lavender as it is recognised as an aromatherapy agent, as well as having many other relaxation and health properties which relate to all Kathryn's services. 

Get a Brand Design Quote

Thank you - will be in touch soon!

Basic 

  • Client research questionnaire

  • Professional & original logo design

  • Web Jpeg and PNG files

  • Print ready vector files

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Standard (includes Basic)

  • Print Colour Palette - Pantones & CMYK 

  • Digital Colour Palette - RGB & Hex

  • Typeface Details

  • PDF Brand Toolkit

  • Social Media Profile images - LinkedIn, Instagram, Facebook

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Premium (includes Basic & Standard)

  • Social Media Page Banners LinkedIn, Instagram, Facebook

  • Set-up brand templates in Canva or Adobe Express

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Contact me claire@cmqcommunications.co.uk

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Brand Design Quote
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